Introduction.

In recent years, many companies have been working to streamline and automate their operations as part of their digital transformation. In particular, the burden placed on the person in charge of advertising-related review work is heavy, as it is necessary to accurately check whether the wording conforms to laws, regulations, and industry guidelines. The more campaigns and advertising media there are, the greater the number of items to be checked, and this is a headache for companies, not only in terms of work time, but also in terms of the risk of oversight.
Automation of work using AI is attracting attention as a means of improving this situation. In this article, we will introduce the reasons why automation of ad review work is required and specific examples, and explain the features and benefits of introducing " RakuAuto," a work automation tool provided by our company.

Why do we need to automate the examination process?

Advertising review work involves many tasks, such as complying with laws and regulations, checking industry guidelines, compiling advertising effectiveness and sales data, and creating reports. In the past, these tasks were often performed manually, which often led to the following issues

• Work time tends to increase
  The workload tends to swell as advertising materials and expressions are checked in detail for each campaign. When work is concentrated, there is a possibility that overtime work will increase and time to consider measures that should be focused on will be reduced.

• The burden on staff is so great that there is insufficient time to devote to strategic work.
  In many cases, the productivity of the entire organization is compromised by being overwhelmed with routine checks and data entry, even though they want to spend their time on creative thinking and sophisticated analysis.

• Risk of Human Error
  Manual verification inevitably involves the risk of oversights and omissions. If legal violations or inappropriate content is mixed in with the wording of an advertisement, it can be a blow to the corporate image.

The major advantage of automation is that AI can make these routine tasks more efficient while increasing accuracy. This also improves the competitiveness of the organization as a whole, as the people in charge can focus on more strategic work and new planning.

Specific Examples of Automation

COMPANIES THAT HAVE ALREADY IMPLEMENTED AI TO IMPROVE OPERATIONAL EFFICIENCY ARE REALIZING THE BENEFITS IN A VARIETY OF WAYS. SOME EXAMPLES ARE LISTED BELOW.

• Rule Check of Advertisement Expression
  AI analyzes wording and images and automatically determines if there is any violation of laws, regulations, or guidelines. Alerts are sent to problematic areas, making it easier to prevent omissions from human checks.

• Automatic creation of advertising reports
  Acquires data from multiple platforms, including SNS and search-linked advertising, and automatically generates reports in specified formats. This dramatically speeds up the reporting process, which requires frequent creation.

• Predicting Campaign Effectiveness
  AI analyzes past measure data to predict sales increases and conversions. This makes it easier to obtain highly accurate forecasts, making it easier to deploy effective measures while reducing unnecessary costs.

• Automatic analysis of customer behavior data
  AI analyzes website access logs and purchase histories to classify customer behavior patterns by segment. Enables enhanced personalized advertising and targeting measures.

Issues to consider when introducing

WHILE THERE ARE MANY BENEFITS TO IMPLEMENTING AI, WE ALSO NEED TO LOOK AT SOME OF THE CHALLENGES.

• Data Quality Management
  It can be difficult to achieve consistency if data acquired from multiple media is in different formats and updated at different times. It is advisable to clarify the design of data management prior to implementation.

• Integration with Existing Systems
  When introducing a new tool, it is also necessary to design the settings and operations to integrate it with the company's core systems and analytical platforms. Creating a mechanism for smooth information flow is key.

• Operational support and education
  It may not be possible to fully use the system once it has been introduced. It is important that the person in charge understands the tool well and has a support system in place to consult with when problems arise.

BY SORTING OUT THESE ISSUES IN ADVANCE AND ADDRESSING THEM SYSTEMATICALLY, THE BENEFITS OF AI IMPLEMENTATION CAN BE MAXIMIZED.

Flow of automating examination work with RakuAuto

Our AI work automation tool, RakuAuto, was developed to streamline the routine tasks associated with ad review and ad management. The following YouTube video demonstrates a workflow using RakuAuto. Please take a look here first.

Main features of RakuAuto

https://rakurakuauto.com/

Feature 01: Automated applications are completed in as little as three business days with "Complete and Leave it to Us.

Our dedicated experts will carefully listen to your specific needs and create an original automation application utilizing the power of AI. We can develop your application in as little as three business days, helping you quickly improve operations and bring it to market.

Feature 02: Full customization is available, making it ideal for niche operations.

RakuAuto does not rely on existing templates, but provides original applications that are tailored to your business needs, and its great appeal is that it is not bound by preconceived ideas such as RPA (software robotics technology that can automate office work done on a computer), but can flexibly respond to complex operations and special requirements. This is a major attraction.

Feature 03: Internal distribution is very easy.

Completed applications can be distributed internally simply by attaching them to an email or chat message. Installation is easy, and the app icon can be freely customized, designed for ease of use and branding.

Feature 04: High security through local completion

RakuAuto's apps are local, running on your PC, so there is less risk of information leakage than with cloud-based services , and you can use them with peace of mind when handling confidential or personal information.

Feature 05: Can be introduced at low cost, with initial costs starting at 50,000 yen.

RakuAuto is a "full service" that provides custom automation applications, but by utilizing AI, we are able to offer our services at a lower cost than the average "self-service" RPA fee.

Conclusion

Routine tasks that require accuracy and speed, such as review work and advertising reporting, are highly compatible with AI automation. Not only can labor-intensive processes be automated, but the accuracy of analysis can be improved, allowing staff to spend more time on strategic planning and creative work.
By introducing a tool such as RakuAuto, you can automate a collection of cumbersome tasks that were previously done manually, and increase the productivity of the entire organization. productivity of the entire organization. Please contact us if you are interested in learning more about RakuAuto's features and case studies!

Contact us here: RakuAuto Contact Form