THE NEW ROLE OF THE VIDEO EDITOR: AI CHANGES THE PRODUCTION PROCESS


Table of Contents
Introduction.
VIDEO EDITING IS AN IMPORTANT COMPONENT OF VIDEO PRODUCTION AND HAS TRADITIONALLY BEEN A TIME-CONSUMING AND LABOR-INTENSIVE PROCESS. HOWEVER, RECENT TECHNOLOGICAL INNOVATIONS IN AI (ARTIFICIAL INTELLIGENCE) AND AUTOMATION ARE REVOLUTIONIZING THIS INDUSTRY. THIS ARTICLE DISCUSSES IN DETAIL HOW THE ROLE OF THE EDITOR WILL CHANGE AS AI AUTOMATES VIDEO EDITING. IT ALSO IDENTIFIES THE DIFFERENCES BETWEEN THE ROLES THAT AI TAKES AND THOSE TAKEN BY HUMANS, AND HOW EDITORS CAN FOCUS ON MORE CREATIVE TASKS.
AI AND AUTOMATION TODAY

Recent technological innovations have allowed AI to deeply penetrate the video editing process. For example, Adobe Premiere Pro's "Adobe Sensei" uses AI to automatically analyze scenes and suggest optimal cuts and transitions. In addition, DaVinci Resolve's "Neural Engine" improves editing accuracy through color grading and facial recognition[1].
Automated tools have made the editing process faster and more efficient than ever before. In particular, template-based video editing software and AI-based automatic cut editing features have greatly reduced the burden on editors. For example, Adobe's "Auto Reframe" feature can automatically reframe videos to different aspect ratios, making video production for social networking much more efficient[3].
IBM's Watson is also developing technology to automatically generate movie trailers, analyzing movie scenes and selecting the most engaging parts to create a trailer. This allows editors to create high-quality trailers without a lot of effort [3].
ROLE TAKEN BY AI

AI PLAYS THE FOLLOWING ROLES IN VIDEO EDITING
Reduced work time
AI PROVIDES AUTOMATED PROCESSES, REDUCING THE NUMBER OF TASKS THAT NEED TO BE DONE MANUALLY BY THE CREATOR. FOR EXAMPLE, IT QUICKLY HANDLES ROUTINE TASKS SUCH AS EDITING CUTS, ADDING TRANSITIONS, AND SYNCING AUDIO. THIS ALLOWS CREATORS TO FOCUS ON MORE CREATIVE PROJECTS. SPECIFICALLY, TASKS THAT WOULD TAKE HOURS OR DAYS WITH TRADITIONAL MANUAL EDITING CAN NOW BE COMPLETED IN MINUTES OR HOURS WITH THE HELP OF AI[3].
Quality Improvement
AI uses advanced analysis and algorithms to automatically optimize video and correct color tones. It also improves the viewing experience by removing noise and enhancing resolution.AI analyzes a lot of data and suggests the best editing methods to reduce human error and improve editing accuracy. For example, Google's AutoML Video Intelligence can automatically recognize specific scenes or objects in a video and add appropriate effects[3].
cost reduction
AI's automation capabilities reduce the number of tasks that need to be done manually, thereby reducing labor costs. In addition, AI can reduce the overall cost of the editing process because of its efficient data processing. For example, Casey Neistat, a popular YouTube creator, states that by implementing AI-powered editing tools, he has been able to significantly reduce the time it takes to edit a single video and provide more content[3].
The role that humans take

AS AI AUTOMATES, THE ROLE THAT HUMAN EDITORS TAKE ON IS AS FOLLOWS
Focus on creative work
BY AUTOMATING REPETITIVE TASKS AND PATTERN RECOGNITION, WHICH ARE AI'S FORTE, EDITORS CAN FOCUS ON MORE CREATIVE ASPECTS OF THEIR WORK. FOR EXAMPLE, AI CAN AUTOMATE BASIC EDITING TASKS SUCH AS CUT SELECTION AND COLOR ADJUSTMENTS, ALLOWING EDITORS TO FOCUS ON STORYTELLING AND ADDING VISUAL EFFECTS. IN ADDITION, AI CAN ASSIST IN THE PLANNING STAGE AS WELL, SUCH AS CREATING SCRIPTS AND GATHERING MATERIALS[2].
Final decision and brush up
The fact that AI-generated videos tend to be monotonous is a challenge. To overcome this, it is important for editors to make final decisions based on the AI's editing suggestions and reflect their own sense and intention. For example, using ChatGPT. For example, it is important that the editor make the necessary adjustments when using ChatGPT to create the script and BL to generate the actual video [2].
Collaboration and Feedback
WHEN AI AND EDITORS WORK TOGETHER, THE EFFICIENCY AND CREATIVITY OF VIDEO EDITING CAN BE GREATLY ENHANCED: AI CAN AUTOMATE TASKS IN WHICH IT EXCELS, AND EDITORS CAN REVIEW THE RESULTS AND PROVIDE NECESSARY FEEDBACK, IMPROVING THE OVERALL QUALITY OF THE PROJECT. FOR EXAMPLE, AI CAN ANALYZE THE CONTENT OF A SCENE AND SUGGEST APPROPRIATE TRANSITIONS OR AUTOMATICALLY SYNCHRONIZE THE RHYTHM OF MUSIC AND VIDEO, BUT IT IS IMPORTANT THAT THE EDITOR REVIEW THESE SUGGESTIONS AND MAKE ADJUSTMENTS AS NECESSARY [2].
How editors can focus on more creative work

Appropriate use of automation tools
AI TOOLS CAN SAVE TIME AND IMPROVE QUALITY. AUTOMATION TOOLS CAN SAVE TIME BY AUTOMATING ROUTINE TASKS. FOR EXAMPLE, REPETITIVE TASKS SUCH AS APPLYING TRANSITIONS AND FILTERS CAN BE DELEGATED TO AI TOOLS TO REDUCE MANPOWER. IN ADDITION, AUTOMATION TOOLS CAN HELP REDUCE ERRORS AND MAINTAIN CONSISTENT QUALITY[1].
Concentration of resources on creative areas
By automating basic editing tasks, AI allows editors to focus their resources on creative aspects. AI can also learn from large amounts of data and identify trends in video, which can be useful in creating videos that engage viewers. For example, Netflix has introduced technology that uses AI to automatically generate trailers tailored to viewer preferences, helping to increase viewership[3].
Team cooperation and information sharing
Using an AI facilitates information sharing and allows each member of the team to check progress in real time, thereby ensuring consistency in the editing process and preventing misunderstandings and duplication of effort. This ensures consistency in the editing process and prevents misunderstandings and duplication of effort; when AI and editors work together, overall project quality improves and client satisfaction increases. For example, Google's "Project Starline" showcases AI-powered real-time video editing technology that enables high-quality video calls that make people in remote locations feel as if they are in the same room[3].
Conclusion.
THE INTRODUCTION OF AI AND AUTOMATION IS REVOLUTIONIZING THE VIDEO EDITING INDUSTRY. AS AI AUTOMATES, THE ROLE OF THE EDITOR IS SHIFTING TO FOCUS ON MORE CREATIVE TASKS. AUTOMATING REPETITIVE TASKS AND PATTERN RECOGNITION, WHICH AI EXCELS AT, ALLOWS THE EDITOR TO FOCUS ON STORYTELLING AND ADDING VISUAL EFFECTS STORYTELLING AND ADDING VISUAL EFFECTS. FURTHERMORE, WHEN AI AND EDITORS WORK TOGETHER, OVERALL PROJECT QUALITY IMPROVES AND CLIENT SATISFACTION INCREASES.
IN THE FUTURE, AI VIDEO EDITING TECHNOLOGY IS EXPECTED TO EVOLVE FURTHER, LEARNING THE PREFERENCES AND TENDENCIES OF INDIVIDUAL USERS AND AUTOMATICALLY GENERATING MORE PERSONALIZED VIDEOS. THUS, THE FUTURE OF VIDEO EDITING IS CHANGING DRAMATICALLY WITH THE POWER OF AI, WHICH WILL EXPAND OUR RANGE OF EXPRESSION. VIDEO EDITORS ARE EXPECTED TO BRING INNOVATIVE AND UNPRECEDENTED VIDEO WORKS TO THE WORLD WITH THE HELP OF AI. FOR EXAMPLE, AN MIT STUDY COMPARED VIDEOS AUTOMATICALLY EDITED BY AI WITH THOSE EDITED BY HUMANS AND CONFIRMED THAT THERE WAS NO SIGNIFICANT DIFFERENCE IN VIEWER SATISFACTION OR VIEWING TIME. IT WAS ALSO REPORTED THAT THE ERROR RATE FOR AI-EDITED VIDEOS IS ONLY 2%, WHICH IS ROUGHLY EQUIVALENT TO THE HUMAN EDITING ERROR RATE[3].
Citations:.
[1] https://note.com/creatorspalette/n/nbe9b332b2832
[2] https://www.youtube.com/watch?v=Kv-fxvz-Pxo
[3] https://media.buzzconne.jp/video_generation_ai/
[4] https://www.youtube.com/watch?v=wkcgulC95hE
[5] https://ai.sera-inc.co.jp/article/ai-video-editing

Popular Articles

CAREER DEVELOPMENT AND SKILL BUILDING WITH GENERATIVE AI: A NEW APPROACH TO SUPPORT EMPLOYEE GROWTH

THE NEW ROLE OF THE VIDEO EDITOR: AI CHANGES THE PRODUCTION PROCESS

BUSINESS DESIGN AND GENERATIVE AI SCENARIOS: IMPORTANCE FOR BUSINESS UNIT MANAGERS TO IMPLEMENT GENERATIVE AI

CREATIVE STORYTELLING: INNOVATIONS IN CORPORATE PUBLIC RELATIONS USING GENERATIVE AI